Tuesday, May 8, 2012

Digital Marketing and Advertising: What to do and not to do with Mobile Marketing

Digital Marketing and Advertising: What to do and not to do with Mobile Marketing

The ProfessorDavid Andrew, aka "The Professor"

Did you know there's a growing giant in the digital marketing and advertising sector?  Mobile marketing has seen incredible growth over the last few years and has an audience of approximately 1.1 billion people!  Despite this massive audience, mobile marketing and advertising only accounts for 1% of global advertising funding.  It's a completely new and free playground for those who know about mobile media and marketing, and it is constantly evolving.  Working with a top professional Search Engine Optimization company is probably the best way to 'get in' on this nearly undiscovered advertising medium.

You will need help from a company specializing in digital advertising and media marketing serving automotive dealers from all around the world.  Look for companies that lead the way in automotive marketing and advertising in the automotive industry, companies that put together up to date technologies and processes with experience that is world class.  Look for an agency that continues to service dealerships in the automotive sector with the most successful marketing strategies!  With a campaign partnered with a top advertising online agency in the mobile marketing medium, you can achieve better results with less work from you.  And trust us when we say mobile isn't going away any time soon. 

Mobile phones now outnumber TV sets by more than 3 to 1.  In many countries, phones that receive mobile advertisements account for more than 50% of the total phones and this will likely be higher as the market matures.  Some economists now forecast that mobile advertising will grow at an annual rate of 40 percent for the next few years and by 2014 advertisers will buy over 8 billion Euros in mobile advertising.  So what does this mean for us?  Opportunity!  But we need to know what works, and what doesn't.

Mobile advertisements need to be brief.  Because automobile dealership mobile ads need to fit on a small phone screen, they often can't go over a set number of words in their format.  There are a lot of options available to you though in variety of ads.  For example, now with smart phones you can advertise with video, image and text links rather than older mobile marketing that only allowed SMS and image advertising.  An absolute must is having a mobile site component to your website.  Without a mobile website, it is impossible to enter the automotive dealership mobile marketing medium.  If you're unsure how to start your own mobile website, you will have to learn this as well, or again get professional help through a web marketing company.

As mobile marketing continues to evolve they will become more and more in-line with internet advertisements.  Many newer phones, especially smart phones now have full access to internet pages similar to desktop computers.  The mobile market is constantly growing and there's little chance this is going to change any time soon.  Entertaining automobile dealership mobile advertisement campaigns can be extremely successful, but if your mobile marketing ventures come off as pushy or spam then they will crash and burn.  Best of luck to your mobile campaign and let us know how your experience with the booming mobile advertising and marketing industry goes.

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