How To Get Started With Search Engine Optimization In Digital Marketing and Advertising

How To Get Started With Search Engine Optimization In Digital Marketing and Advertising

David Andrew, aka "The Professor"

So you'd like to get started with Search Engine Optimization for your automobile dealership but you are unsure how to get started?  Well, in general if you want to save time you can contact a top service SEO company to help improve your search results such as iPitCrew.  Often it can be more costly to bypass a Search Engine Optimization company and waste time with mistakes and learning the SEO game.  Webmasters that do this often run into several headaches and mistakes they could easily bypass with the help of a Search Engine Optimization consultant.

Search Engine Optimization can be done by yourself too of course!  When you are ready to take the plunge, consider these basics.  First you will want to set out goals for your Search Engine Optimization plan. Make sure these goals are measurable and easy to track and start small.  You don't want to make a goal to conquer the entire industry and get first page in Google for top keywords anytime soon.  Small manageable goals are key.  The next phase after goal setting is keyword research.  Does your automotive company have some keywords that you can use where there may be less competition?  A good idea for this is optimize for your automotive dealership's city as a keyword such as 'Dallas Ford trucks' or 'Chicago Hyundai Dealership'.  Phrase order for keywords is something you can mix around until you find a match.  If you've done these, you've taken the first steps on your way to a successful SEO campaign!

Now you're ready to start creating content with your keywords mixed in to your articles.  Write in a natural conversational style so you don't scare off your audience, but at the same time make sure to add your keywords mixed in throughout.  Meta, title, and description tags with keywords help, but having the content in your quality articles is most important for Search Engine Optimization.
So is there anything you need to avoid when starting out with your new SEO campaign?  There are a lot of newbie mistakes to avoid!  But most importantly you will want to avoid link buying from unrelated content and never have more than 100 links on any of your pages.  Other newbie mistakes are adding unnecessary flash or Ajax elements.  A good rule of thumb is to avoid anything that makes the job of search engines difficult when it doesn't need to be.  Simplicity is key.

For most webmasters and car dealership websites that want search engine traffic professional help with a SEO company is your best choice.  If you are the type of person that is a do-it-yourselfer and you are willing to do the SEO on your own, you will want to learn the basics of an effective campaign.  This means setting goals, researching keywords that you can pounce on and write quality articles.  Avoid mistakes like buying links from unrelated sites and making search engine's job difficult and you're halfway there.  The best of luck to your Search Engine Optimization campaign.